Billing & Postal Address LJ Studio, s.r.o. Panónska cesta 6, 851 04 Bratislava, Slovakia IČO: 47369281 IČ DPH: SK2023845274 Bank account: SK10 7500 0000 0040 1875 4001 BIC (SWIFT): CEKOSKBX
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ART DIRECTION, UX / UI, DIGITAL, ARTIFICIAL INTELLIGENCE
Tatraacademy is a Tatra Banka’s campaign aimed at youth aged 15 to 24 years old. We designed a website where users could play an interactive game and win 30 € at their bank account. Players could win iPhones, MacBooks or Drones. Best performing user could win 1000 €.
01 | Chatbot
The face of the campaign (as an alien) was famous Slovak moderator – Sajfa. But the uniqueness of the game was about technology. We used AI technology to create Chatbot messenger that users could chat with and accomplish quests. Sajfa Chatbot could also help users when they stacked, forgot something, wish a happy birthday or answer a question.
02 | Levels
Every level of the game was designed as Sajfa’s futuristic space room where users were playing quests. In total, we created 5 levels and 1 secret room. As the player was going through each level, the room was arranged with new furniture, electronics, and special toys. The game was fully animated and accompanied by sound.
The secret room was a special place where the players could only enter after opening a bank account. They received Golden ticket directly at the branch bank which was printed with gold foil and a secret code on it. Once they entered unique combination they could play quests in the secret room and win special prizes such as iPhone, MacBook, Drone and even 1000 €. To enter the game and increase chances users have to invite friends through Messenger, Facebook, WhatsApp, LinkedIn, Twitter, Pinterest or email. More friends, more chances to win :)