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hello@ljstudio.sk

Office
Panónská cesta 6
Bratislava 851 04

Billing &
Postal Address

LJ Studio, s.r.o.
Panónska cesta 6, 851 04 Bratislava, Slovakia
IČO: 47369281
IČ DPH: SK2023845274
Bank account: SK10 7500 0000 0040 1875 4001
BIC (SWIFT): CEKOSKBX
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project
Tatraacademy.sk

ART DIRECTION, UX / UI, DIGITAL, ARTIFICIAL INTELLIGENCE

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Tatraacademy is a Tatra Banka’s campaign aimed at youth aged 15 to 24 years old. We designed a website where users could play an interactive game and win 30 € at their bank account. Players could win iPhones, MacBooks or Drones. Best performing user could win 1000 €.
01 | Chatbot
The face of the campaign (as an alien) was
famous Slovak moderator – Sajfa. But the
uniqueness of the game was about technology.
We used AI technology to create Chatbot
messenger that users could chat with and
accomplish quests. Sajfa Chatbot could also
help users when they stacked, forgot something,
wish a happy birthday or answer a question.
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iphone
02 | Levels
Every level of the game was designed as
Sajfa’s futuristic space room where users
were playing quests. In total, we created 5
levels and 1 secret room. As the player was
going through each level, the room was
arranged with new furniture, electronics,
and special toys. The game was fully animated
and accompanied by sound.
03 | Secret room
The secret room was a special place where the players could only enter after opening a bank
account. They received Golden ticket directly at the branch bank which was printed with gold
foil and a secret code on it. Once they entered unique combination they could play quests in the
secret room and win special prizes such as iPhone, MacBook, Drone and even 1000 €. To enter the
game and increase chances users have to invite friends through Messenger, Facebook, WhatsApp,
LinkedIn, Twitter, Pinterest or email. More friends, more chances to win :)
vychytavky
04 | Animation
Each level has own animation. Few examples.