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Brandwriting

Brandwriting - copywriting that builds a brand's verbal identity

For our clients, we bring brandwriting – a unique concept of copywriting that connects the brand strategy with all layers of texts. Brandwriting is written exclusively by a senior copywriter who also has experience as a brand strategist. This way, we bring our clients the “soul” of their projects in addition to the design.

What do we offer?

  • Advanced web and app texting

    Reworking or complete creation of texts for websites and applications. These are created only after a thorough understanding of the brand strategy. We create brandwriting according to the latest knowledge of user behaviour on the web and based on sales techniques.

    We write texts in such a way that brand terms and strategic words appear in every important block of the website. In this way, we eliminate the often dreaded fact that visitors only read 20% of your website content. We therefore use every piece of text to its full advantage for the benefit of your brand.

  • Verbal identity of brands

    Did you know that over 80% of brands are textually indistinguishable? For clients who feel their brand needs character, we create a brandwriting manual. This is a text-based version of a design manual that defines what and how the brand should say and write. We create such a manual exclusively in Slovakia.

    It can also include the brand name or slogan. However, we do not create these only on the basis of “like – dislike”, but with a view to developing them into the overall brandwriting. In this way, we ensure that the language of your brand is unmistakable – yours alone.

  • Brandwriting training for internal teams

    Any rule is only as strong as the people who can work with it. For companies that create their copywriting in-house, we offer training and workshops with your product and brand managers. In the first half of the training we train them in the principles of modern brandwriting, in the second half we directly create your texts together.

    The training also includes an analysis of your existing text deliverables and their improvement. Workshops often result in follow-up collaborations – for example, regular training sessions for your employees, whom we teach to be better “copywriters for your brand”.

Who provides the expertise?

Brandwriting of your project is led personally by Andrej Csino – an experienced marketing creative with almost 20 years of experience as a creative director, copywriter and strategist in advertising agencies. He has won more than 35 creative awards from domestic and international festivals. His brandwriting credentials include brands such as Telekom, ZSSK and Novartis.

Andrej is the founder of the Association of Copywriters of Slovakia, teaches at universities, is a lecturer at the Digital University and a successful author of books and short stories.

How to proceed?

You can commission us to remake your existing text documents or create completely new ones. We will prepare the texts in accordance with the design so that they form a harmonious whole.

If you want to tackle your brand’s textual identity in depth, we’ll be happy to arrange brandwriting training at your location. This will often result in further concrete steps for the development of your brand.

FREQUENTLY ASKED QUESTIONS

  • We specialize in web development, branding, eCommerce, mobile apps, AI solutions, and Unreal Engine projects. From strategy to execution, we provide full-service digital solutions tailored to your needs.
  • Simply reach out to us through our contact form or book a call. We’ll discuss your project, goals, and expectations to determine the best approach for your needs.
  • All our projects are fully custom-made, tailored to your brand identity and business objectives. We don’t rely on pre-made templates, ensuring uniqueness and high performance.

  • Project timelines vary based on complexity, scope, and requirements. A simple website might take a few weeks, while a custom app or eCommerce platform may take several months. We provide a clear timeline after our initial consultation.

  • Yes! We offer ongoing maintenance, updates, and technical support to ensure your digital product remains optimized, secure, and up-to-date.

  • Absolutely! Whether you need a complete brand refresh or an improved website design, we’ll modernize your digital presence with a fresh, high-performing solution.

  • Pricing depends on the project’s complexity and requirements. After an initial consultation, we’ll provide a tailored quote based on your specific needs and goals.

  • Yes! We collaborate with clients worldwide, providing remote digital solutions that fit your market and audience.

  • We work with a wide range of industries, including eCommerce, real estate, tech startups, hospitality, and more. Our adaptable approach ensures we meet the needs of any business.

  • Simply reach out via our contact page or book a consultation. Let’s discuss your vision and turn it into reality!

Ready To Get Personal?

Let’s Talk.

We’re here to bring your ideas to life with creative, high-impact digital solutions. Whether it’s branding, web development, or AI-driven innovation, let’s create something extraordinary together.

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