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Client: Blockwalks
Project: Branding, Identity, Logo

Blockwalks

BLOCKWALKS is the first conference of its kind to bring together top government officials and high-tech speakers from around the world in Bratislava. BLOCKWALKS’ ambition is to open a discussion on the use of blockchain in the public sector and thereby shape an effective public service. The uniqueness and importance of this event are underlined by His Excellency Peter Pellegrini, Prime Minister of the Slovak Republic, and Maroš Šefčovič, Vice-President of the European Commission.

Our task was to create a logo and identity for the conference that would be based on the very name Blockwalks and the symbol B, which represents the association with blockchain technology. Blockchain is a special type of distributed decentralized database storing an ever-expanding number of records that are protected against unauthorized intervention both from the outside and from the peer-to-peer network nodes themselves. The logo itself reflects blockchain technology.

It is based on the letter B, which is also a symbol of the “block” as a building element, symbolizing strength, integrity, stability and malleability. The entire letter is surrounded by a line, as a symbol of precision, information flow (peer-to-peer), endless power and possibility.

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