Fragrante is a Serbian brand that brought the Italian laundry perfumes Le Essenze di Elda to the Balkans. The founders had a clear idea: turn doing the laundry into a small ritual that makes the whole home smell good. All they were missing was a store to match. They came to us wanting to sell online across Serbia, quickly and without compromising on quality.

The brief

Build a complete turnkey store on Shopify. From the visual style and graphics, through preparing and uploading the entire catalogue, to payments, shipping and search engine optimisation. The client had photos and materials from the manufacturer, everything else we designed from scratch.

What we did

• Design and graphics. We chose the premium Purity theme and tailored it to the brand down to the last detail: a light, airy palette, a bold pink for the calls to action, collection banners, visuals for the hero section, benefit icons and a complete set of graphics for social media.
• Products and migration. We prepared and uploaded 69 products in seven categories, including 100 ml and 500 ml variants, sample packs and discounted sets. We carried the descriptions over from the previous store, unified their tone and gave every product a scent profile that customers can filter by.
• Payments and shipping. We connected a local payment gateway for cards, cash on delivery and bank transfer, and set up courier delivery across Serbia with next-day delivery for orders placed before 1 p.m.
• Content. We wrote the About page, the story of the Le Essenze di Elda brand, a guide on how to use the products, an FAQ, the terms of purchase, and launched the blog with its first articles.
• Optimisation. Loading speed, structured data for products, meta descriptions in Serbian, redirects from the old URLs and the set-up of tracking tools including the Meta pixel and Google Analytics.

Results after the first three months

• 5 weeks from the first meeting to the launch of the store
• 69 products in 7 categories and 12 scent profiles in the filters
• 3.4% conversion rate, more than double the regional average
• 190% higher revenue than the previous store over the same period
• one in three customers who bought a sample set came back for a full-size bottle within 30 days
• 72% of orders come from mobile, which is why we tuned the design for the phone first

Fragrante is the first certified Le Essenze di Elda retailer in the Balkans, and today it has a store to match. Thank you for the trust, and we look forward to the next collections we will launch together.