What is Shopify and how to get started – The Complete Guide for 2025

Shopify is one of the world’s most popular e-commerce platforms that makes it easy to create and manage e-stores without the need for coding. It’s a cloud-based solution, which means you don’t have to deal with hosting, security, or technical details – Shopify itself takes care of everything for you.

Did you know that Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand and Scott Lake, originally as a solution to the founders’ own problem of not being able to find a suitable platform for their own online snowboarding gear store? Today, Shopify serves millions of merchants around the world, from small startups to big, world-renowned brands like Gymshark, Heinz and Tesla.

Shopify is suitable for both small and large e-stores and allows you to sell products on the web, via social networks, mobile apps or physically using a POS system.

Shopify – how does it work?

Shopify works as a subscription service (SaaS – Software as a Service). After signing up, you choose a template for your e-store, add products, set up payment gateways and start selling immediately. The platform provides all basic and advanced features:

• Easy administration of products and orders
• Secure payment gateways (credit cards, PayPal, Apple Pay)
• Automatic updates and e-shop security
• SEO optimization and marketing tools
• Support for multiple languages and currencies

Shopify is extremely easy to use, so you can manage your e-store without any technical knowledge. The platform itself is clear and intuitive, so you’ll be able to navigate it quickly even without any previous e-commerce experience.

How to get started with Shopify?

Getting started with Shopify is easy. First, you sign up on the Shopify website and get the chance to try the platform for 3 days for free. Once you’re registered, you can:

1. Choose a design template and customize it as needed.
2. Upload products, set prices, categories and variants.
3. Set up payment gateways and delivery method.
4. Launch the e-shop into sharp operation.

In addition to basic e-commerce setup, Shopify can integrate a number of add-on applications that extend the functionality of your e-commerce store – for example, for advanced data analytics, marketing automation, customer management, or conversion optimization.

However, if you’re looking for a tailored solution that perfectly fits your brand and business needs, we recommend using a Shopify Partner who can customize Shopify for your needs and maximize the platform’s potential.

As a Shopify Partner, we will prepare a customized e-shop for you

As an official Shopify Partner, we have many years of experience in creating and optimizing e-stores on this platform. We will provide you with a complete solution from initial consultation through design, selection and setup of applications, to optimization for SEO and marketing.

Your new Shopify e-shop:

• We will create a bespoke design according to your ideas and corporate identity.
• We’ll set up advanced features and apps to help you sell more.
• We optimize for mobile devices and search engines (SEO).
• We connect your e-shop with social networks and other sales channels.

Advantages of Shopify over other platforms

Shopify has several advantages over other e-commerce platforms. The biggest ones include:

• Easy scalability: as Shopify grows with your business, you can start simple and add advanced features incrementally.
• High security: the platform provides automatic updates and threat protection.
• Excellent customer support: 24/7 tech support, lots of tutorials and a community of users.
• Wide customisation options: thanks to the many available templates and applications, you can create an e-shop exactly to your liking.

Shopify price – how much does it cost to run an e-shop?

Shopify offers several pricing plans based on the size and needs of your business. The basic plan starts at $29 per month and includes everything you need to start a small e-commerce store. For medium and large businesses, advanced plans are available that include lower transaction fees, advanced analytics, and automation options.

How to maximize success with Shopify?

For maximum success with your Shopify e-shop, we recommend:

• Actively use marketing tools (email marketing, social media, SEO).
• Regularly update content and optimize product pages.
• Monitor visitor behaviour and continuously improve the UX/UI of your e-shop.

Entrust us with the creation of your Shopify e-shop and get a solution that will be ready for success from day one.