For a client with Finnish designer seating, we created a new logo with a corporate identity and a new custom-made e-shop.

The logo combines three symbols:

• Rope – The meaning of connecting, pulling, fastening.
• Chair – Reflects the product focus, stability and strength. In the logo, we focused on the upper detail of the connection of the rope and slats.
• Golden ratio – A symbol that has been used for centuries and comes from the ancient Greeks. It is used not only in architecture, nature, but also in design. It represents a perfect, functional and aesthetic composition.